Ken Block puts his race car sideways

Ken Block is a race car driver who is generously sponsored by DC Shoes. Some gear heads and rally racing fans may have known about Ken Block prior to 2009, but after a series of youtube videos like this one were released Ken Block's popularity sky rocketed. DC Shoes and Subaru Racing are Ken Blocks main sponsors, and in a collaboration they have produced this series of videos in which Ken Block performs some extremely impressive driving skills in his Subaru covered in DC Shoes stickers. I think this was a brilliant marketing campaign because the videos have become popular amongst not only car buffs but many other people on the internet as well. Youtube is a great way to market your product and this is a perfect example. Which products do you think make the best use of youtube marketing?