When you think Ferrari the first color that comes to mind is naturally Corsa Roso, or red. However, in a recent effort Ferrari has made a push towards a greener attitude in an attempt to be more environmentally friendly. When I first caught wind of Ferrari's plans to adopt a greener outlook I saw it as a huge oxymoron, a company that produces some of the worlds fastest gas chuggers wants to limit its emissions. However, as I looked more deeply into the endeavor it began to make a little more sense. The heart of Ferrari's green movement does not lie within their vehicles, it lies within their operations. Ferrari's plant in Maranello, Italy utilizes some of the most cutting age "green" technology including a photovoltaic roof, and a trigeneration plant for electricity, hot, and cold water. This is an interesting move for Ferrari, as far as marketing is concerned it seems unnecessary. Ferrari's customers are a very particular type of people and I cannot imagine that Ferrari is trying to branch out to the environmentally friendly population, most of whom would have great difficulty affording one of Ferrari's speed machines. This leads me to believe that Ferrari is actually going green simply for the benefit of our planet and I find that very admirable. Do you think that Ferrari has alternative reasons for going green? Does Ferrari's new outlook change your perspective of them as a company? How long do you think it may take until going green becomes the standard in the business world?
