Honda FCX Clarity

Electric cars have been around for a long time, but for one reason or another, have not been able to break through and compete with regular gas cars. Reasons for this could be argued about all day, some say oil companies do their best to stop electric cars from becoming a reality because it would reduce sales of oil. I partly agree with this theory, but at the same time, I think that a large part of the reason for the lack of success in the electric car market is the way that the cars have been designed. Americans have been driving gas powered cars for about a century now, and over that time, we have evolved a dependency for our beloved automobiles. Our dependency is centered around the immediate gratification of being able to travel farther. In other words, when we run out of gas, we can simply go to the gas station, get more, and we're back on our way, electric cars do not allow us to fit this lifestyle. The way that electric cars have been designed takes a step in the opposite direction we want to go as American car users. An electric car will go as far as it can go on one charge, and need to be charged again for a considerable amount of time.
What is miraculous about the Honda FCX Clarity is that it is an electric/hydrogen powered car which will allow us to continue living the lifestyle we have become so accustomed to. Instead of requiring a lengthy charge after each trip to the grocery store like most electric cars, the Clarity simply needs to be re-filled with hydrogen which in turn powers the electric motor. The FCX Clarity is taking a step in the right direction because it is marketing to every person in America who already owns a car, as opposed to electric cars, which market only to those willing to put up with a drastic life style change. Where do you think the future of transportation is going? Will the FCX Clarity catch on, or will it disappear like the electric car?

Superbowl Advertising

The superbowl is a massive day for advertising every year. Year after year, the game attracts record numbers of viewers making it one of the top 3 most watched sporting events consistently. The only two events that beat it, don't take place every year, the FIFA World Cup Finals and the Olympics. Advertising time at this years superbowl will range from 2.6-2.8 million dollars per 30 second bit. Advertising during the superbowl is a bold decision for any company to make, and in this post I'm going to talk about what types of companies would benefit most from a superbowl ad.
A company that is going to benefit the most from a superbowl ad, is one that believes they have a truly great product that has the potential to take off. Being that a superbowl ad will reach millions of people, it can be the jump start that a product may need to launch it into success. If you really do have a great product, once the people who you reach with the ad try it out, word will spread naturally and the product will thrive. If your company decides to take out a superbowl ad, they must be sure that their product is the better than all the competition. If the product or service is not better than the competition, you may see some revenue from the commercial initially but once the hype dies down, you will not be left with a loyal customer base. Do you think that there were any companies that advertised in this years superbowl that shouldn't have?