Superbowl Advertising

The superbowl is a massive day for advertising every year. Year after year, the game attracts record numbers of viewers making it one of the top 3 most watched sporting events consistently. The only two events that beat it, don't take place every year, the FIFA World Cup Finals and the Olympics. Advertising time at this years superbowl will range from 2.6-2.8 million dollars per 30 second bit. Advertising during the superbowl is a bold decision for any company to make, and in this post I'm going to talk about what types of companies would benefit most from a superbowl ad.
A company that is going to benefit the most from a superbowl ad, is one that believes they have a truly great product that has the potential to take off. Being that a superbowl ad will reach millions of people, it can be the jump start that a product may need to launch it into success. If you really do have a great product, once the people who you reach with the ad try it out, word will spread naturally and the product will thrive. If your company decides to take out a superbowl ad, they must be sure that their product is the better than all the competition. If the product or service is not better than the competition, you may see some revenue from the commercial initially but once the hype dies down, you will not be left with a loyal customer base. Do you think that there were any companies that advertised in this years superbowl that shouldn't have?