Monday, January 25, 2010

Marketing/Advertising/Propaganda

Marketing, advertising and propaganda are 3 very different things, but they are definitely all related. Advertising and propaganda focus on influencing the way people think, while marketing focuses more on figuring out what groups of people you want to target with your advertising or propaganda. In marketing, businesses do their best to narrow down the markets that they are trying to appeal to. Once the marketing department narrows down their audience, the advertising department can do their job which entails convincing people that they need/want the product. Propaganda falls into a different category, which is slightly more aggressive. Propaganda is similar to advertising, but instead of promoting a product, propaganda promotes an idea. The "War on Terror" is an example of propaganda because it is promoting the idea of fighting terror.