I was watching TV the other day and saw an advertisement for this show. I've never watched the show before, but something very interesting about the ad caught my attention. Instead of the show starting at 9:30pm like any normal show at this time slot would, the show was advertised as starting at 9:28pm. The voice in the TV even made a remark about it saying, "Yes, thats right 9:28!" At first I was confused after hearing this, but as soon as the commercial ended I realized that this was once of the more brilliant advertising ideas I'd ever seen. If the network's intentions are what I think they are, the reason they did this was to distinguish the show from any other. There are hundreds of shows that start at 9:30 each night and for a viewer it can be difficult to distinguish and remember what show they wanted to watch. Starting a show at 9:28 clearly separates it from any other show, and makes it very easy to remember. Do you think this idea was as brilliant as I do? Do you think it will actually help viewers to remember what time the show is on? Do you have any other ideas for how to get viewers to watch your show?
