Wednesday, April 28, 2010

Fair Trade Advertising



In the global economy that we live in, there are alot of unethical techniques that are used as tools for profit maximization. Some of these unethical techniques include child labor, mistreatment of workers, and lack of human rights to name a few. Many of the products we use on a daily basis are produced by companies that knowingly practice these unethical techniques. "Fair Trade" products are produced without using these unethical techniques. The problem is that some companies in particular will go so far as to market themselves as "Fair Trade" but not actually go forth with the practices. Nestle for example, has over 9,000 different products that they produce, Kit Kat bars are the only product that they produce under fair trade practices. It is important as a consumer to make sure that you are not being mislead by false marketing. Do you think it is worth paying the extra money it costs on the retail end to support fair trade practices?

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