Apple is notorious for releasing generations of their products. Typically the lifetime for an Apple product is a less than a year before the next generation of the product is released. In this case, the IPhone 3GS is the current generation of the IPhone and the 4G is the next generation that has yet to be released. The controversy that I'm writing about is the unintentional release of the IPhone 4G. Last month an employee for Apple left an unreleased IPhone 4G disguised as an IPhone 3GS in a bar in downtown New York. The "lost" IPhone got into the hands of an editor for the online site Gizmodo who ran a full length article on the new features of the IPhone 4G. It is up for debate whether or not Apple purposely left the IPhone in public as a means of marketing and increasing excitement for the new product or if it was actually a very large mistake on the part of the employee. Do you think that Apple purposely left the IPhone in public as a means of marketing? If so, do you think it was a smart marketing plan? Will it work?
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