Make up your Mind: Eliminating Cognitive Dissonance

Cognitive dissonance is something that is usually present in every consumer's mind. It is the job of the product's manufacturer to do their best job to eliminate as much of that dissonance as possible to increase the potential customer's likelihood of purchasing the item. All companies use different methods to eliminate as much cognitive dissonance as possible but I think there are certain tactics that work better than others. I think that the main goal for a manufacturer should be to prove to the customer that their product is really something that is worth the money that they are going to spend on it. To me, there are a few things that customers value when searching for a product; price, durability (how long will it last?), and usefulness amongst others. I think that it is important for manufacturers to focus on these categories when advertising to make customers really feel good about purchasing the product. What do you think are the most important things manufacturers should focus on when advertising? What do you think are the best ways a company can eliminate cognitive dissonance in its potential customers?