NBC's gratuitous use of the Luge Death

I'm sure we've all heard about the tragic death of the Georgian luge competitor during the olympic trails. Over past couple of days since the accident, I've spoken to a couple of people about the ethics of whether or not NBC should be showing the footage of the crash on national television. I thought that this was an interesting tie to marketing as well because we all know that as humans we have a sick tendency to desire to view these type of things, and I believe that NBC is using that to their advantage. I don't think it is necessary or ethical for NBC to be showing footage of the crash on national TV, there is a level of respect which I think is being dishonored by exploiting the video to increase ratings. Do you think it is ethically correct for NBC to be showing footage of the tragic accident on national television?